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Vol 8, No 1 (2023): April Pengaruh Brand Image dan Promosi Online terhadap Keputusan Pembelian (Studi Kasus: Starbucks Coffee Surabaya MERR) Abstract  PDF
Frea Febri Salsabillah, Nuruni Ika Kusuma Wardani
 
Vol 4, No 2 (2019): Oktober Analisis Kualitas Produk dalam Keputusan Pembelian Batik pada UKM An Nisa di Kota Jambi Abstract  PDF
Pupu Sopini
 
Vol 8, No 1 (2023): April Pengaruh Kualitas Pelayanan dan E-Promotion terhadap Keputusan Pembelian pada Outlet Cafe Eat Toast di Indramayu Abstract  PDF
Nurul Azizah, Danang Kusnanto
 
Vol 7, No 2 (2022): Oktober Pengaruh Keamanan dan Online Customer Review terhadap Keputusan Pembelian pada Marketplace Lazada Abstract  PDF
Wildan Jamil, Sugeng Purwanto
 
Vol 9, No 1 (2024): April The Influence of Brand Reputation and Price on the Decision to Purchase Counterfeited Crocs Products (Case Study of Users of Fake Crocs Products, South Jakarta) Abstract  PDF
Irene Lily Tampubolon, Evi Sofia
 
Vol 8, No 1 (2023): April Pengaruh Word of Mouth, Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Produk Motor Honda di Jakarta Abstract  PDF
Rizka Fajrina S, Jalaludin Jalaludin
 
Vol 8, No 2 (2023): Oktober Pengaruh Kualitas Pelayanan, Nilai Pelanggan dan Citra Merek Terhadap Keputusan Pembelian pada Nadira Hijab Yogyakarta Abstract  PDF
Baiq Nurhidayati, Ambar Lukitaningsih, Lusia Tria Hatmanti Hutami
 
Vol 9, No 1 (2024): April Pengaruh Inovasi dan Harga terhadap Keputusan Pembelian pada Pengguna Tokopedia di Kota Bandung (Studi Kasus pada Produk Berlabel Dilayani Tokopedia) Abstract  PDF
Ismail Solihin, Revael Ardy Sadeli
 
Vol 9, No 2 (2024): Oktober Pengaruh Celebrity Endorser, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Somethinc di Purwokerto Abstract  PDF
Olivia Dea Evanthi, Arini Hidayah, Erny Rachmawati, Hermin Endratno
 
Vol 8, No 1 (2023): April Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Skintific (Studi pada Mahasiswa UPN “Veteran†Jawa Timur) Abstract  PDF
Farhan Bachtiar Efendi, Siti Aminah
 
Vol 9, No 1 (2024): April The Influence of Content Marketing, Online Customer Reviews, and Cash on Delivery on Consumer Purchasing Decisions at Tiktok Shop in Batam City Abstract  PDF
Melani Simorangkir, Hikmah Hikmah
 
Vol 9, No 2 (2024): Oktober Pengaruh Kualitas Produk, Harga, Kesadaran Merek dan Citra Merek terhadap Keputusan Pembelian (Studi pada pembeli Honda Beat di Purwokerto) Abstract  PDF
Riza Alfandy, Alfalisyado Alfalisyado, Hermin Endratno, Yudhistira Pradhipta Aryoko
 
Vol 9, No 1 (2024): April Pengaruh Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian pada Mesin Cuci Merek LG di Kota Surabaya Abstract  PDF
Ike Nur Fauziah, Supriyono Supriyono
 
Vol 9, No 1 (2024): April The Influence of Brand Image, Electronic Word of Mouth, and Product Quality on Consumer Purchasing Decisions For Marina Products in Batam City Abstract  PDF
Resa Desmirasari, Hikmah Hikmah
 
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