Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Skintific (Studi pada Mahasiswa UPN “Veteran†Jawa Timur)

Farhan Bachtiar Efendi, Siti Aminah

Abstract


The purpose of this research is to describe the effect of promotion and product quality on purchasing decisions by using product research objectsskincare Skintific. This research uses a quantitative approach. The population in this study were East Java "Veteran" UPN students who had purchased and used the product of skincare Skintific. While the sample in this study is the buyer of skincare Skintific. The method applied in determining the sample isnon-probability sampling withteknik accidental sampling with the number of respondents as many as 96 respondents. Each test that uses the SmartPLS Application indicates that each test obtains a value above the required value so that the test is declared reliable. This study uses a quantitative research design, data analysis in the form of descriptive statistics and PLS analysis. The results of the study indicate that promotions have a positive and significant influence on purchasing decisions. Then the product quality has a positive and significant influence on purchasing decisions.


Keywords


Promotion; Product Quality; Purchase Decision

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References


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DOI: http://dx.doi.org/10.33087/jmas.v8i1.1055

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