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Vol 9, No 2 (2024): Oktober Pengaruh Celebrity Endorser, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Somethinc di Purwokerto Abstract  PDF
Olivia Dea Evanthi, Arini Hidayah, Erny Rachmawati, Hermin Endratno
 
Vol 9, No 1 (2024): April Analisis Iklan Sosial Media Tiktok, Brand Image dan Kepuasan Konsumen terhadap Minat Beli Produk COSRX Abstract  PDF
Fani Aprilia Putri, Misti Hariasih
 
Vol 9, No 1 (2024): April The Influence of Product Quality, Product Design, and Brand Image on Purchase Decisions for Viva Cosmetic Products in Batam Abstract  PDF
Marcelina Marcelina, Asron Saputra
 
Vol 9, No 2 (2024): Oktober Pengaruh Brand Image terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Konsumen Produk Luwak White Coffee Mahasiswa/I di Kota Cimahi Abstract  PDF
Lensi Lamuda Prastesiya, Faizal Fardhani Sigarlaki
 
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