The Influence of Product Quality, Product Design, and Brand Image on Purchase Decisions for Viva Cosmetic Products in Batam
Abstract
In today's advanced era, many from various circles, especially among young people who are currently very concerned about their appearance to look neat, and attractive, especially for women whose lives are related to beauty and beauty in themselves. The business world in the beauty sector is experiencing a fairly rapid increase, as a result of the high number of purchases in the world of beauty, all companies in the beauty sector are competing to create attractive products and have the attractiveness to be able to encourage consumers to purchase these products.
Keywords
Full Text:
PDFReferences
Adonis, M. R., & Silintowe, Y. B. R. (2021). Desain Produk, Kualitas Produk, Citra Merek Dan Harga Produk Terhadap Keputusan Pembelian Generasi Y. JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen Dan Akuntansi, 3(1), 118–138. https://doi.org/10.33747/capital.v3i1.80
Anggoro, D. G. (2018). Pengaruh Citra Merek, Ekuitas Merek Terhadap Keputusan Pembelian Smartphone Xiaomi. UMM Institutional Repository, 12–13. http://eprints.umm.ac.id/40376/
Anggraeni, D. (2021). Pengaruh Desain Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Oppo Dan Samsung Di Kota Bandar Lampung Dalam Perspektif Ekonomi Islam. Jurnal Ekonomi Dan Bisnis Islam, 7(2), 1–49.
Ariella, R. I. (2018). “Pengaruh Kualitas Produk, Harga Produk Dan Desain Produk Terhadap Keputusan Pembelian Konsumen Mazelnid.†PERFORMA: Jurnal Manajemen Dan Start-Up Bisnis, 3(2), 215–221.
Eni. (2020). Pengaruh kualitas produk, citra merek, terhadap keputusan pembelian produk Lipstik Viva kosmetik. Angewandte Chemie International Edition, 6(11), 951–952., 5(Mi), 5–24.
Masyithoh, I. N., & Novitaningtyas, I. (2021). Pengaruh Digital Marketing Terhadap Minat Beli. Jurnal Manajemen Dan Bisnis Kreatif.
Patricia, C. O. S. (2021). Pengaruh Kualitas produk, Harga, dan variasi produk terhadap keputusan pembelian. 3(2), 6.
Quintania, M., & Sasmitha, S. (2020). Pengaruh Desain dan Inovasi Produk Terhadap Kepuasan Konsumen dan Dampaknya pada Loyalitas Konsumen (Studi Kasus pada Konsumen Lipstik Wardah Kosmetik Jabodetabek). Media Ekonomi, 20(1), 26. https://doi.org/10.30595/medek.v20i1.9491
Resty, D. (2023). The influence of product design, promotion, and price on purchase decisions of purbasari color matte lipstick at health cosmetic shop, mojokerto city. 6, 1991–2003.
Reven, D., Ferdinand, T., & Manajemen, J. (2019). analisis pengaruh desain produk, kualitas produk, harga kompetitif, dan citra merek terhadap keputusan pembelian (Studi Pada Pelanggan Nesty Collection Jakarta). Diponegoro Journal of Management, 6(3), 1–13. http://ejournal-s1.undip.ac.id/index.php/management
Saragih, MM., B. (2018). Pengaruh Kualitas Produk Dan Desain Produk Terhadap Keputusan Pembelian. Jurnal Manajemen Bisnis Krisnadwipayana, 6(3), 26–33. https://doi.org/10.35137/jmbk.v6i3.220
Sumarsono, H., & Santoso, A. (2019). Pengaruh Citra Merek (Brand Image), Kualitas Produk, Dan Desain Produk Terhadap Keputusan Pembelian Pada Produk Batik Mukti. ISOQUANT : Jurnal Ekonomi, Manajemen Dan Akuntansi, 3(1), 81. https://doi.org/10.24269/iso.v3i1.242
Supriyatna, Y. (2020). Analisis Pengaruh Harga, Desain Produk, Dan Citra Merek Terhadap Keputusan Pembelian (Studi Pada Produk Yamaha Mio Di Kota Cilegon). Sains Manajemen, 6(1), 36–50. https://doi.org/10.30656/sm.v6i1.2097
Wibisono, E. S. (2019). Pengaruh Kualitas Produk, Harga, dan Kepuasan Konsumen Terhadap Keputusan Pembelian Konsumen UD. Rizky Barokah di Balongbendo. In Journal of Chemical Information and Modeling (Vol. 53, Issue 9).
DOI: http://dx.doi.org/10.33087/jmas.v9i1.1687
Refbacks
- There are currently no refbacks.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
J-MAS (Jurnal Manajemen dan Sains) Published by Master of Management Program, Faculty of Economics, Batanghari University |