Pengaruh Word Of Mouth dan Customer Relationship Management Terhadap Minat Beli Ulang PT. Hasana Makmur Sejati Jaya Medan
Abstract
PT. Hasana Makmur Sejati Jaya Medan is: a company engaged in the sale of glue. PT. Hasana Makmur Sejati Jaya itself is a distributor of Fox glue. Customer repurchase interest has decreased from year to year. The products offered by the company have not created a conversation that can create or create an impression in the minds of customers. The implementation of customer relationship strategies by companies to consumers is still lacking. This research uses quantitative descriptive research. The research population that will be used in the study is all customers who buy from the company as many as 74 customers. Determination of the research sample using saturated sampling. Simultaneously there is a significant influence between word of mouth and CRM strategy on the repurchase intention of PT. Hasana Makmur Sejati Jaya. While partially found the variable word of mouth has a significant effect on the repurchase intention of PT. Hasana Makmur Sejati Jaya. Partially, it was found that the CRM strategy variable had a significant effect on the repurchase intention of PT. Hasana Makmur Sejati Jaya.
Keywords
Full Text:
PDFReferences
Aditama, Roni Angger. 2021. Pengantar Manajemen: Teori dan Aplikasi. Malang: AE Publishing.
Candra, Vincent., Simarmata, dan Mahyuddin. 2021. Pengantar Metodologi Penelitian. Medan: Yayasan Kita Menulis.
Diandra, Dherry. 2016. Strategi Membangun Bisnis Mandiri. Jakarta: Gramedia.
Febriani, Nufian S., dan Wayan Weda Asmara Dewi. 2018. Teori Dan Praktis : Riset Komunikasi Pemasaran Terpadu. Jakarta: UB Press.
Firmansyah, Anang. 2018. Perilaku Konsumen (Sikap dan Pemasaran). Penerbit Deepublish Publisher Yogyakarta.
Ghodang, Hironymus. 2020. Metode Penelitian Kuantitatif: Konsep Dasar dan Aplikasi Analisis Regresi dan Jalur Dengan SPSS. Medan: Penerbit Mitra Grup.
Gunawan, Ce. 2020. Mahir Menguasai SPSS (Mudah Mengolah Data Dengan IBM SPSS Statistic 25). Yogyakarta : Deepublish Publisher.
Herlina, Vivi. 2019. Panduan Praktis Mengolah Data Kuesioner Menggunakan SPSS. Penerbit PT. Elex Media Komputindo. Jakarta.
Jaya, I Made Laut Mertha. 2019. Pengolahan Data Kesehatan Dengan SPSS. Penerbit Thema Publishing, Yogyakarta.
Kurniullah. 2021. Kewirausahaan dan Bisnis. Medan: Yayasan Kita Menulis.
Marzuki, Agustina, Crystha Armereo dan Pipit Fitri Rahayu. 2020. Praktikum Statistik. Malang: Ahlimedia Press.
Mufarrikoh, Zainatul. 2020. Statistika Pendidikan (Konsep Sampling dan Uji Hipotesis). Surabaya : CV. Jakad Media Publishing.
Musi, Sandy., Lukman dan Harmaja. 2020. Krisis Public Relation. Pasuruan: Qiara Media.
Nurdin, Ismail dan Sri Hartati. 2019. Metodologi Penelitian Sosial. Surabaya: Media Sahabat Cendekia.
Priyatno, D. 2018. SPSS Panduan Mudah Olah Data Bagi Mahasiswa dan Umum. Yogyakarta: Andi Offset.
Qamar, Nurul dan Farah Syah Rezah. 2020. Metode Penelitian Hukum Doktrinal dan Non Doktrinal. Makssar: Social Politic Genius.
Raharjo, Tri Weda dan Herrukmi Septa Rinawati. 2017. Penguatan Strategi Pemasaran dan Daya Saing UMKM Berbasis Kemitraan Desa Wisata.
Rizal, Achmad. 2020. Buku Ajar Manajemen Pemasaran di Era Masyarakat Industri 4.0. Yogyakarta: Deepublish Publisher.
Rossanty, Yossie, Muhammad Dharma Tuah Putra Nasution & Firman Ario. 2018. Consumer Behaviour in Era Millenial. Penerbit Lembaga Penelitian dan Penulisan Ilmiah Aqli, Medan.
Rusman, M. R. 2020. Budaya dan Kontrasepsi. Pasuruan: Qiara Media.
Sahir, Syafrida Hafni, Abdurrozzaq Hasibuan, dan Siti Aisyah. 2020. Gagasan Manajemen. Medan: Yayasan Kita Menulis.
Saleh, Yusuf. Muhammad., dan Said, Muhammad. 2019. Konsep dan Strategi Pemasaran. Makassar: Sah Media.
Septiana, Aldila. 2017. Analisis Perilaku Konsumen Dalam Perspektif Ekonomi Kreatif. Pamekasan: Duta Media Publishing.
Sugianto, Dudi. 2020. Iklim Organisasi Pasca Pilkades di Desa “Bambu†Kabupaten Majalengka. Jurnal Oration Universitas Padjadjaran.
Supriadi, Iman. 2020. Metode Riset Akuntansi. Yogyakarta: Deepublish Publisher.
Wahyudi, S. T. 2017. Statistika Ekonomi : Konsep, Teori dan Penerapan. Penerbit UB Press. Jakarta.
Yusuf, Muhammad., dan Daris Lukman. 2018. Analisis Data Penelitian Teori dan Aplikasi Dalam Bidang Perikanan. Bogor: IPB Press.
DOI: http://dx.doi.org/10.33087/jmas.v7i2.574
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
J-MAS (Jurnal Manajemen dan Sains) Published by Program Studi Magister Manajemen, Fakultas Ekonomi, Universitas Batanghari |
