Peningkatan Kinerja Pemasaran UMKM Melalui Dimensi Kewirausahaan di Kabupaten Kerinci

Edia Satria, Ida Yusnita, Ayu Esteka Sari

Abstract


Entrepreneurship is believed to be a tool to encourage economic growth to solve other economic problems, such as unemployment, poverty and social inequality. Micro, Small and Medium Enterprises is a business that plays an important role in the national economy. The success of the marketing of Micro, Small and Medium Enterprises is influenced by the dimension of entrepreneurship. The dimensions of entrepreneurship used in this study are economic entrepreneurship, resource-based entrepreneurship and human capital entrepreneurship. Respondents in this study were actors of Micro, Small and Medium Enterprises (MSMEs) in Gunung Raya Subdistrict, Kerinci Regency as many 100 respondents. The Model Testing Technique in this study used the Structural Equation Model (SEM) using AMOS. The results showed that the Entrepreneurship Dimension had a positive and significant effect on the Market Performance of MSMEs. The magnitude of the influence of entrepreneurship Dimension on Market Performance of MSMEs is 0.231 or 23.1%, so it is necessary to support entrepreneurship Dimension to increase the Market Performance of MSMEs.

Keywords


Entrepreneurship, Market Performance, Micro, Small and Medium Enterprises, Economic entrepreneurship, Human capital entrepreneurship.

Full Text:

PDF

References


Alvarez, S.A., Barney, J.B. & Newman, A.M.B. 2015, The poverty problem and the industrialization solution. Asia Pac J Manag 32, 23–37. https://doi.org/10.1007/s10490-014-9397-5

Edwin Cahya Ningrum Setyawati, Hari Susanta Nugraha dan Ilham Ainuddin, 2013, Karakteristik Kewirausahaan Dan Lingkungan Bisnis Sebagai Faktor Penentu Pertumbuhan Usaha (Studi IKM di Sentra Kerajinan Rotan Amuntai Kab. Hulu Sungai Utara, Provinsi Kalimantan Selatan), Jurnal Administrasi Bisnis, 2(1), https://doi.org/10.14710/jab.v2i1.5353

Elizar, Suripin, & Wibowo, M. A. 2017. Model of Construction Waste Management Using AMOS-SEM for Indonesian Infrastructure Projects. MATEC Web of Conferences, 138. https://doi.org/10.1051/matecconf/201713805005

Ferdinand, A. 2005. Modal Sosial dan Keunggulan Bersaing: Wajah Sosial Strategi Pemasaran. Documentation, Diponegoro University Press, Semarang

Haroon, M & Kocak, A. 2011. The Relationship Between Entrepreneurial Orientation Dynamic Capabilities and Firm Performance: An Exploratory Study of Small Turkish Firms. International Journal Business and Globalisation (IJBG), 7(3) https://doi.org/10.1504/IJBG.2011.042063

Naili Farida. 2016. Determinants Of Marketing Performance: Innovation, Market Capabilities And Marketing Performance. Jurnal Dinamika Manajemen, 7(1), 56-65

Paulina, I & Wardoyo. 2012. Faktor Pendukung terhadap Intensi Berwirausaha pada Mahasiswa. Jurnal Dinamika Manajemen. 3(1), 1-10

Rizwan Qaiser Danish, Javeria Asghar, Zeeshan Ahmad and Hafiz Fawad Ali, 2019, Factors affecting entrepreneurial culture: the mediating role of creativity. Journal of Innovation and Entrepreneurship. 8(14) https://doi.org/10.1186/s13731-019- 0108-9

Simpeh, K. N. 2011. Entrepreneurship Theories and Empirical Research: A Summary Review of The Literature. Journal of Business and Management, 3(6), 1–9.

Sari, A. E., Salamah, S., & Albetris, A. 2019. Dampak Dimensi Intellectual Capital Terhadap Knowledge Management Pendamping Desa di Kabupaten Kerinci. J-MAS (Jurnal Manajemen Dan Sains), 4(2), 220. https://doi.org/10.33087/jmas.v4i2.102

Saeko, A. N., Chuntarung & Thoumrungroje, P. 2012. The Impact of Integrated Marketing Strategy on Mareting Performance: An Empirical Evidence From Exporting Business in Thailand. International Journal of Business Strategy. 12(4), 56-73

Steven Si, David Ahlstrom, Jiang Wei & John Cullen, 2019, Business, Entrepreneurship and Innovation Toward Poverty Reduction, Entrepreneurship & Regional Development, https://doi.org/10.1080/08985626.2019.1640485

Undang-undang Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil dan Menengah.

Wincent, J., Thorgren, S., & Anokhin, S., 2014. Entrepreneurial orientation and network board diversity in network organizations. Journal of Business Venturing, 29(2), 327-344. https://doi.org/10.1016/j.jbusvent.2013.04.002




DOI: http://dx.doi.org/10.33087/jmas.v5i2.177

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

J-MAS (Jurnal Manajemen dan Sains) Published by Program Studi Magister Manajemen, Fakultas Ekonomi, Universitas Batanghari
Adress: Fakultas Ekonomi, Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122, email: jmas.unbari@gmail.com

Creative Commons License This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.