Antaseden dan Konsekuensi Dari Tourist Satisfaction Wisatawan Curug Tilu Leuwi Opat di Ciwangun Indah Camp

Mareta Herliana Sari Nur Ilahi, Yadi Ernawadi

Abstract


The purpose of this study was to examine the effect of destination image on revisit intention mediated by tourist satisfaction Three Waterfalls of Leuwi Opat at Ciwangun Indah Camp. To achieve this goal, a survey method was used involving 120 respondents who were experienced in visiting tourist destinations that were the object of research. The data collection technique used is cross-sectional studies or one shot study. The instrument has passed the validity and reliability test which includes convergent validity, discriminant validity, and composite reliability. The data analysis technique used is structural equation modeling (SEM) using smartPLS tool version 3.0. From the ten proposed research hypotheses, there are four research hypotheses that are not supported by empirical data. The findings of this study show that unique image affects revisit intention, then affective image affects revisit intention through tourist satisfaction. The results of this study are expected to provide benefits for further research and for managers of objects assessed in the tourism industry that are similar to designing strategies relevant to improving the quality of these attributes.


Keywords


Destination image; Revisit Intention. Tourist Satisfaction

Full Text:

PDF

References


Ahmad. (2018). Citra Destinasi Dan Pengaruhnya Terhadap Intensi Untuk Berkunjung Kembali Di Sulawesi Selatan Sebagai Destinasi Pariwisata. Sosiohumaniora, 20(3), 207.

https://doi.org/10.24198/sosiohumaniora.v20i3.14050

Ajkiani Nurfa, Muhammad Sadat, A., & Pratama Sari, D. A. (2023). Pengaruh Destination Image dan Tourist Experience terhadap Revisit Intention melalui Tourist Satisfaction sebagai Variabel Mediasi (Studi Kasus: Desa Wisata Ciseeng). Jurnal Bisnis, Manajemen, Dan Keuangan, 3(3), 769–784. https://doi.org/10.21009/jbmk.0303.12

Azerbaijan Ramil Namazov Program Magister Destinasi Berkelanjutan Perkembangan, K. (n.d.). Peran pariwisata berbasis alam. www.onlinedoctranslator.com

Barnes, S. J., Mattsson, J., & Sørensen, F. (2016). Remembered experiences and revisit intentions : A longitudinal study of safari park visitors. Tourism Management, 57, 286–294. https://doi.org/10.1016/j.tourman.2016.06.014

Bhat, S. A., Darzi, M. A., Bhat, S. A., & Darzi, M. A. (2018). Antecedents of tourist loyalty to tourist destinations : a mediated-moderation study. https://doi.org/10.1108/IJTC-12-2017-0079

County, T. U., Tour, N., Descriptive, Q., Belakang, L., Hutan, T., Alam, T. W., & Buru, T. (2020). Potensi Wisata Alam Air Terjun Di Desa Kalemba Wilayah Kelola Kph Sivia Patuju Kecamatan Tojo. 17(2).

Evren, S., Şimşek Evren, E., & Çakıcı, A. C. (2020). Moderating effect of optimum stimulation level on the relationship between satisfaction and revisit intention: the case of Turkish cultural tourists. International Journal of Culture, Tourism, and Hospitality Research, 14(4), 681–695. https://doi.org/10.1108/IJCTHR-03-2019-0052

Hidayatullah, S., Windhyastiti, I., Patalo, R. G., & Rachmawati, I. K. (2020). Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo. Jurnal Manajemen Dan Kewirausahaan, 8(1), 96–108. https://doi.org/10.26905/jmdk.v8i1.4246

Jeong, Y., & Kim, S. (2020). A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists. Asia Pacific Journal of Marketing and Logistics, 32(4), 940–960. https://doi.org/10.1108/APJML-02-2019-0101

Kamelia, N. Q., Christianto, J., & Larasita, I. Dela. (2022). Dampak Pandemi Covid-19 Terhadap Sosial Ekonomi Masyarakat Lokal Di Kawasan Pariwisata Desa Cihanjuang Rahayu (Studi Kasus: Daya Tarik Wisata Ciwangun Indah Camp). Journal of Event, Travel and Tour Management, 2(1), 19–29. https://doi.org/10.34013/jett.v2i1.717

Liang, X., & Xue, J. (2021). Mediating effect of destination image on the relationship between risk perception of smog and revisit intention: a case of Chengdu. Asia Pacific Journal of Tourism Research, 26(9), 1024– 1037. https://doi.org/10.1080/10941665.2021.1941156

Lu, C. S., Weng, H. K., Chen, S. Y., Chiu, C. W., Ma, H. Y., Mak, K. W., & Yeung, T. C. (2020). How port aesthetics affect destination image, tourist satisfaction and tourist loyalty? Maritime Business Review, 5(2), 211–228. https://doi.org/10.1108/MABR-12-2019-0056

Masithoh, D., & Widiartanto, W. (2020). Pengaruh Perceived Quality Dan Perceived Value Terhadap Revisit Intention Melalui Satisfaction Sebagai Variabel Intervening (Studi pada Pengunjung Destinasi Wisata di Kudus). Jurnal Ilmu Administrasi Bisnis, 9(4), 617–625. https://doi.org/10.14710/jiab.2020.28945

Nam, S., Oh, Y., Hong, S., Lee, S., & Kim, W. H. (2022). The Moderating Roles of Destination Regeneration and Place Attachment in How Destination Image Affects Revisit Intention: A Case Study of Incheon Metropolitan City. Sustainability (Switzerland), 14(7). https://doi.org/10.3390/su14073839

Nurfa Rachelia, D. F. A. dan B. I. B. (2022). Perancangan Promosi Wana Wisata Curug Tilu Leuwi Opat Parongpong. Jurnal Script, 1–23.

Nurullita, T., & Utama, J. (2020). Perancangan promosi destinasi ciwangun indah camp. E-Proceeding of Art & Design, 7(2), 2278–2285.

Pariyanti, E., Rinnanik, & Buchori. (2020). Objek Wisata dan Pelaku Usaha (Dampak Pengembangan Objek Wisata terhadap Ekonomi Masyarakat). www.pustakaaksara.co.id

Pike, S., & Ryan, C. (2004). Destination positioning analysis through a comparison of cognitive, affective, and conative perceptions. Journal of Travel Research, 42(4), 333–342. https://doi.org/10.1177/0047287504263029

Ragab, H., Mahrous, A. A., & Ghoneim, A. (2020). Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions. International Journal of Tourism Cities, 6(2), 449–466. https://doi.org/10.1108/IJTC-12-2018-0105

Rochayati , pramunarti, H. (n.d.). Kebijakan Pelestarian Sumber Daya Hutan Dalam Rangka Pembangunan Berkelanjutan Oleh: Nursalam * ) Abstrak.

Saini, S., & Arasanmi, C. N. (2021). Attaining digital advocacy behaviour through destination image and satisfaction. International Journal of Tourism Cities, 7(1), 119–134. https://doi.org/10.1108/IJTC-07- 2019-0108

Virginia Leuwol, N., & Patricia Sibarani, R. (2020). Pengambangan Ekowisata Sebagai Pendekatan Terapi Hutan di Kawasan Wisata Hutan Mangrove Kota Sorong (Vol. 6, Issue 1). jurnalumsorong,+Journal+manager,+13-22 (2).pdf

Weru, J. N., & Njoroge, J. M. (2021). Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya. Journal of Convention and Event Tourism, 22(5), 384–406. https://doi.org/10.1080/15470148.2021.1895017

Zhang, H., Wu, Y., & Buhalis, D. (2018). A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing and Management, 8(June), 326–336. https://doi.org/10.1016/j.jdmm.2017.06.004




DOI: http://dx.doi.org/10.33087/jmas.v9i1.1693

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

J-MAS (Jurnal Manajemen dan Sains) Published by Master of Management Program, Faculty of Economics, Batanghari University
Adress: Fakultas Ekonomi, Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122, email: jmas.unbari@gmail.com


Creative Commons License This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.