Kontribusi Fun dalam Memediasi Pengaruh Memorable Tourism Experience terhadap Revisit Intention Wisatawan Sari Ater Hot Spring Kabupaten Subang Jawa Barat
Abstract
The aim of this research is to examine the influence of memorable tourism experiences on revisit intention, mediated by tourists' fun at Sari Ater Hot Springs, Subang Regency. 120 experienced visitors to Sari Ater Hot Springs participated in this study, conducted through a cross-sectional method or a one-time data collection. The instruments have undergone validity and reliability tests by examining convergent validity, discriminant validity, and composite reliability through outer model measurements. Data were analyzed using structural equation modeling (SEM) with SmartPLS version 3.0. Out of thirteen research hypotheses, eleven of them were supported by empirical data. Findings indicate that memorable tourism experiences positively influence fun, while fun, hedonism, and aesthetics positively impact revisit intention. Moreover, fun serves as a mediator between fun, meaningfulness, and aesthetics towards revisit intention. These findings are expected to contribute to future research and stakeholders in the tourism industry in designing relevant strategies to enhance the quality of these attributes.
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DOI: http://dx.doi.org/10.33087/jmas.v9i1.1647
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