The Effect of Tourism Facilities, Service Quality and Promotion of Tourist Satisfaction in South Pesisir District

Arif Mustaqim Bahar, Maizaldi Maizaldi, Novrianto Putera, Resky Widiestuty, Syafrianto Chaniago, Yulina Eliza

Abstract


The purpose of this study was to determine the effect of tourism facilities on tourist satisfaction in South Coastal District, to determine the effect of  service quality on tourist satisfaction in South Coastal District, to determine the effect of promotion on tourist satisfaction in South Coastal District. The method used is a quantitative research using descriptive, while the data collection used questionnaire. The sampling technique is non probability sampling with a type of purposive sampling of 115 respondents. The results of this study can be concluded that the: (1) Tourism facilities has a positive and significant effect on tourist satisfaction in South Coastal District. (2) Service quality has a positive and significant effect on tourist satisfaction in South Coastal District. (3) Promotion has a positive and significant effect on tourist satisfaction in South Coastal District.


Keywords


Tourist Facilities, Service Quality, Promotion, Tourist Satisfaction

Full Text:

PDF

References


Hair, J., Black, W., Babin, B., Anderson, R. and Tatham, R. (2006). Multivariate Data Analysis. 6th Edition. Pearson Prentice Hall, Upper Saddle River.

Jahanshahi, Asghar Afshar., Gashti, Mohammad Ali Hajizadeh., Mirdamadi, Seyed Abbas., Nawaser, Khaled., Khaksar, Seyed Mohammad Sadeq. (2011). Study the Effects of Customer Service and Product Quality on Customer Satisfaction and Loyalty. International Journal of Humanities and Social Science, Vol. 1 No. 7, 2011, 253-260.

Khan, Shahzad; Hussain, Syed Majid; Yaqoob, Fahad. (2012). Determinants of Customer Satisfaction in Fast Food Industry, International Journal of Management and Strategy, Vol. 3.

Kotler, Philip and Kevin Lane Keller. (2012). Marketing Management 13. New Jersey: Pearson Prentice Hall, Inc.

Kuo, Ying-Feng and Chi-Ming Wu. (2012). Satisfaction and Post Purchase Intentions with Service Recovery of Online Shopping Websites; Perspectives on Perceived Justice and Emotions. International Journal of Information Management, Vol. 32 Issue 2 pp 127-138.

Ryu, Kisang., Hye-Rin Lee Woo Gon Kim. (2012). The Influence of The Quality of The Phisical Environment, Food and Service on The Restaurant Image, Customer perceived Value, Customer Satisfaction anf Behaviour Intention. International Journal of Comtemporary Hospitality Manager. Emerald Insight

Zhu, Yu Qian and Houn-Gee Chen. (2012). Service Fairness and Customer Satisfaction in Internet Banking. Internet Research Vol. 22 No. 4 pp1066-2243.




DOI: http://dx.doi.org/10.33087/jmas.v5i1.141

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

J-MAS (Jurnal Manajemen dan Sains) Published by Program Studi Magister Manajemen, Fakultas Ekonomi, Universitas Batanghari
Adress: Fakultas Ekonomi, Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122, email: jmas.unbari@gmail.com

Creative Commons License This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.