Analisis Pemasaran Wisata Kuliner Terhadap Peningkatan Pendapatan Masyarakat di Kabupaten Kerinci

Gampo Haryono, Edia Satria, Ayu Esteka Sari

Abstract


The importance of a tourist destination in promoting cultural heritage and indeed its contribution to the tourism industry as a whole. Diversity in culture must be seen as a strength in the marketing of food tourism. The impact of culinary tourism is huge and can improve the overall economy of any country. Tourists are more inclined to continue to demand more traditional food because this allows access to cultural and historical heritage of various cultures to make it more authentic. Culinary arts is one of the attractions for tourists who are traveling with the aim of enjoying various types of food typical of places that are headed. Culinary tourism is part of agribusiness that focuses specifically on searching for, and enjoying, preparing food and drinks. Several goals have taken the concept of sustainability to a new level and have begun to offer food and beverage oriented. The research method used in this research is descriptive method with data processing in this study carried out qualitatively and quantitatively, with Analytical Hierarchy Process (AHP) analysis. Analytical Hierarchy Process (AHP) is used as a tool to determine which strategies should be prioritized by the Kerinci Regency to support the marketing activities of Culinary Tourism.


Keywords


tourist destination, Analytical Hierarchy Process

Full Text:

PDF

References


Okech, Roselyne N. 2014. Developing Culinary Tourism: The Role of Food as a Cultural Heritage in Kenya. ISBN: 978-1-941505-14-4 Chennai, India 11-13 July 2014 Paper ID: CF412

Rahayu, Martha. 2014, Survei Hilton Worldwide, Menyingkap Budaya Wisata Kuliner di Asia Pasifik.

Ansofino. 2012. Potensi Daya Tarik Obyek Pariwisata Dalam Pembangunan Ekonomi Sumatera Barat. Economica, Jurnal Program studi Pendidikan Ekonomi STIKIP PGRI Sumbar Vol.1No.1

Besra, Eri. 2012. Potensi Wisata Kuliner Dalam Mendukung Pariwisata Di Kota Padang. Jurnal Riset Akuntansi Dan Bisnis Vol 12 No . 1 / Maret2012

Renko, S Renko, N & Polonijo, T. 2010. Understanding the role of food in rural tourism development in a recovering economy‘, Journal of Food Products Marketing, vol. 16, no. 3, pp. 309–324.

Dougherty, ML, Brown, LE & Green, GP 2013, The social architecture of local food tourism: Challenges and opportunities for community economic development‘, Journal of Rural Social Sciences, vol. 28, no. 2, pp.1-27.

Kim, YG, Eves, A & Scarles, C 2009, ‗Building a model of local food consumption on trips and holidays: A grounded theory approach‘, International Journal of Hospitality Management, vol. 28, no. 3, pp.423–31.

Bowen, S .2010. Embedding local places in global spaces: Geographical indications as a territorial development strategy‘, Rural Sociology, vol. 75, no. 2, pp.209–43.

Prayogi, Dian. 2017. Pengembangan Potensi Wisata Kuliner Kota Malang Berbasis Sumber Daya Lokal. ISSN (print) : 1410 – 7252 ISSN (electronic): 2541 – 5859 Vol. 2 No. 01 Juni 2017

Rismiyanto, Edy. 2015. Jurnal MAKSIPRENEUR, Vol. V, No. 1, Desember 2015, hal. 46 – 64. Fakultas Ekonomi Universitas Proklamasi 45Yogyakarta

Torres, R 2002, ‗Toward a better understanding of tourism and agriculture linkages in the Yucatan: Tourist food consumption and preferences‘, Tourism Geographies, vol. 4, no. 3, pp. 282–306.

Richardson, Robert B. 2010, The Contribution Of Tourism to Economic Growith and Food Security. USAID Mali : Office of Economic Growth : Michigant StateUniversity.

Everett & C. Aitchison . 2008. The Role of Food Tourism in Sustaining Regional Identity: A Case Study of Cornwall, South West England. Journal Of Sustainable Tourism Vol. 16, No. 2,2008




DOI: http://dx.doi.org/10.33087/jmas.v4i2.109

Refbacks

  • There are currently no refbacks.


J-MAS (Jurnal Manajemen dan Sains) Published by Master of Management Program, Faculty of Economics, Batanghari University
Adress: Fakultas Ekonomi, Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122, email: jmas.unbari@gmail.com


Creative Commons License This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.