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Vol 11, No 1 (2026): April Pengaruh Reputasi Merek dan Ulasan Online terhadap Keputusan Pembelian Online Melalui Kepercayaan Pelanggan (Studi pada Konsumen Skincare Lulur Produk Sariayu) Abstract  PDF
Halimatus Sa'diyah, Nindria Untarini
 
Vol 9, No 2 (2024): Oktober Pengaruh Online Customer Review, Online Customer Rating, Kepercayaan Konsumen, dan Promosi terhadap Keputusan Pembelian Masyarakat Purwokerto Pengguna Tiktok Shop Abstract  PDF
Faizal syafa’at, Herni Justiana Astuti, Arini Hidayah, Maulida Nurul Innayah
 
Vol 9, No 2 (2024): Oktober Pengaruh Celebrity Endorser dan Brand Trust terhadap Minat Beli Ulang pada Produk Bedak Padat Wardah di Kota Cimahi Abstract  PDF
Zihan Aqilah Ufairoh, Rosmini Ramli
 
Vol 9, No 2 (2024): Oktober Pengaruh Kampanye Hijau “Tumblr Day” terhadap Minat Beli Melalui Brand Trust pada Konsumen Starbucks Coffee (Studi Kasus pada Konsumen Starbucks Coffee di Kota Bandung) Abstract  PDF
Jihan Nabilaah, Edi Nurtjahjadi
 
Vol 9, No 2 (2024): Oktober Analisa Pengaruh Komunikasi Marketing dan Kepercayaan terhadap Loyalitas Melalui Kepuasan Nasabah pada PT BPR Eka Dana Mandiri (Bank Edaman) Malang Abstract  PDF
Alberken Sih Kiswinarso, Ike Kusdyah R, Yunus Handoko
 
Vol 9, No 1 (2024): April Analisa Faktor Pengaruh Purchase Intention Melalui Engagement Sebagai Mediasi dan Brand Equity Sebagai Moderasi Pada Pengguna Media Sosial Abstract  PDF
Renisa Ester Herdinasari, Renny Christiarini
 
Vol 9, No 1 (2024): April Purchasing Decisions on Blibli e-Commerce: Can Influencer Marketing, Brand Image, and Trust Make an Impact? Abstract  PDF
Vonny Cornellya, M Khoiri
 
Vol 11, No 1 (2026): April Pengaruh Trust, Customer Experience, Perceived Value terhadap Repurchase Intention Melalui Customer Engagement (Studi pada Pengguna Blibli.com) Abstract  PDF
Dimas Deny Surya Mustika, Nindria Untarini
 
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