Model Pengembangan Kewirausahaan Berbasis Inovasi di Kota Jambi

Novi Peramasari, Ermaini Ermaini

Abstract


Entrepreneurship is a crucial factor in regional economic development. Micro, Small, and Medium Enterprises (MSMEs) in Jambi City possess significant potential; however, they still face limitations, particularly in terms of innovation capacity. In the digital era, innovation has become a key driver in enhancing business competitiveness and sustainability. The main challenges encountered include the low capacity of human resources, limited access to technology, and a weak supporting ecosystem. These constraints hinder MSMEs from optimizing their performance and adapting to rapidly changing market dynamics. Therefore, this study aims to develop an innovation-based entrepreneurship model that can effectively improve the performance of MSMEs.

Keywords


Entrepreneurship; Innovation Capability; Micro, Small, and Medium-Sized Enterprises (MSMEs); Structural Equation Modeling–Partial Least Squares (SEM–PLS); Jambi City, Indonesia

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DOI: http://dx.doi.org/10.33087/jmas.v11i1.2405

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