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Vol 9, No 2 (2024): Oktober Pengaruh Kualitas Produk, Harga, Kesadaran Merek dan Citra Merek terhadap Keputusan Pembelian (Studi pada pembeli Honda Beat di Purwokerto) Abstract  PDF
Riza Alfandy, Alfalisyado Alfalisyado, Hermin Endratno, Yudhistira Pradhipta Aryoko
 
Vol 7, No 2 (2022): Oktober Dampak Fundamental Perusahaan terhadap Return Saham Perusahaan Telekomunikasi Milik Negara Abstract  PDF
Arniwita Arniwita, Endah Tri Kurniasih, Ermaini Ermaini, Mustika Mustika
 
Vol 9, No 1 (2024): April Unveiling Consumer Choices: Navigating Tupperware's Market in Cimahi City - The Dynamic Interplay of Perceived Value, Price, and Brand Image on Repurchase Intentions, Mediated by Customer Satisfaction in the Era of Evolving Trends Abstract  PDF
Nabilla Fawwaz Zain, Hariyadi Triwahyu Putra
 
Vol 9, No 2 (2024): Oktober Pengaruh Perceived Usefulness, Perceived Ease of Use dan Perceived Price terhadap Customer Loyalty melalui Customer Satisfaction pada Pengguna Aplikasi Ojek Online Grab di Kota Bandung Abstract  PDF
Putri Nuraeni, Leni Evangalista
 
Vol 7, No 2 (2022): Oktober Volatilitas Indeks IDXMESBUMN Sebelum Dan Setelah Invansi Militer Rusia ke Ukraina Abstract  PDF
Ade Irma Suryani, Iqra Wiarta
 
Vol 9, No 1 (2024): April Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Mie Gaga pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Jenderal Achmad Yani Abstract  PDF
Neli Zakiyyatun Nufus, Elis Dwiana Ratnamurni
 
Vol 9, No 2 (2024): Oktober Pengaruh Product Knowledge, Green Product Persepsi Harga terhadap Minat Beli Ulang Tupperware di Bandung Raya Abstract  PDF
Sani Yulianti, Tania Adialita
 
Vol 7, No 2 (2022): Oktober Analisis Pengaruh Produk, Promosi, Harga dan Saluran Distribusi Terhadap Keputusan Pembelian Kartu Seluler bagi Mahasiswa Di Kota Padang Abstract  PDF
Nico Pranata Mulya
 
Vol 9, No 1 (2024): April Pengaruh Good Corporate Governance terhadap Nilai Perusahaan dengan Corporate Social Responsibility sebagai Variabel Intervening pada Perusahaan Sektor Energi yang terdaftar di Bursa Efek Indonesia Tahun 2019-2022 Abstract  PDF
Salsya Nurfianti, Frido Saritua Simatupang
 
Vol 8, No 1 (2023): April The Effect of Price, Product Quality, Promotion, Brand Image, and Location on the Purchasing Decision of Traffic Bun Grancity Balikpapan Abstract  PDF
Fitriana Fitriana, Syahril Hasan, Hikma Hasbi
 
Vol 9, No 2 (2024): Oktober Pengaruh Brand Image, Kualitas Produk, dan Persepsi Harga terhadap Keputusan Pembelian Produk The Body Shop di Kota Surabaya Abstract  PDF
Sarah Regina Simatupang, Hery Pudjoprastyono, Virginia Mandasari
 
Vol 9, No 2 (2024): Oktober Pengaruh Kualitas Pelayanan dan Harga terhadap Minat Berkunjung Kembali Konsumen di RM. Putra Cangkuang Abstract  PDF
Saskia Dewi Oktapiani, Siti Herawati
 
Vol 9, No 1 (2024): April The Influence of Brand Reputation and Price on the Decision to Purchase Counterfeited Crocs Products (Case Study of Users of Fake Crocs Products, South Jakarta) Abstract  PDF
Irene Lily Tampubolon, Evi Sofia
 
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